The NOOK Book (eBook) of the Do or Die by Clark Kokich at Barnes & Noble. FREE Shipping on $ or more!. This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the. Articles and posts written and edited by Clark Kokich. In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published.

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Text, audio, video, all integrated with some knowledge about who that person is at the other end of the communication? You also need to have JavaScript enabled in your browser. Clark remains jokich in the world of digital marketing, serving on the boards of Acxiom, RocketFuel, and Marketfish.

So there are still companies like Amazon and some specialty retailers that have done well solely online, but the real advantage goes to the companies that have been able to integrate online and offline retail.


Razorfish Chairman Clark Kokich Releases Do or Die, an Interactive…

With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Copyright Mark Ramsey Media Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Get Marketing Dive in your inbox The free newsletter covering the top industry headlines Email: And share it with your peers.

That happens in every industry that has a long history of generating cash in a traditional world. Download the latest version here.


Do you see that changing any time soon? Design What Apple needs to fix in and beyond Co. How do broadcasters navigate this transition from say to do? It gave them a real advantage. Android and Kindle Fire versions are planned for release after the first of the year. Please select at least one newsletter.

Clark Kokich | Fast Company

About Razorfish Razorfish creates experiences that build businesses. The book provides several real-life examples of enlightened companies who prioritized doing over saying, and the bottom-line success that followed. Clark Kokich is the chairman of Razorfishthe well-known international digital agency.

He is also the author of a fabulous new book called Do or Die. Clark Kokich Claark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of Services Research Strategy Speaking.

By signing up you agree to our privacy policy. Design The 15 coolest interfaces of the year. Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands This is one of the most important interviews you will watch, read, or listen to this year.

A lot of the innovation early in e-commerce came from specialized e-commerce companies and startups but eventually the traditional retailers got the message and aggressively integrated their online and offline presences.

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

Marketing Dive Topics covered: Work Life Hey Marketing Team: His is currently focused on working with a number of key clients, as well as leading strategic initiatives across a range of issues. Follow Razorfish on Twitter at razorfish. It is currently available exclusively as an iPad app.


It infuses the power of digital into the traditional book format, by featuring video interviews, live websites and Twitter feeds and easily shareable content. Design Recommender The 7 best tools for making your most productive year yet Co. FR VivaKi, a global o knowledge and resource center.

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As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Daily view sample Sign up A valid email calrk is required.

Adobe Flash Player version 9 or above is required to play this audio clip. Do or Die is the first full-length business book to be published as an iPad app. Now the only ones doing well at all are the ones that have been able to integrate both online and offline experiences. Broadcast is, in a way, a very intimate medium; you have very strong relationships with customers either at the program level or at the station level depending on what kind of organization you run.

Once you really realize what those tools allow you ir doyou start thinking less about what can I say to my customers and more about what can I do for my customers?

Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world. He graduated from the University of Oregon.