GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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Consumer Panels

The charts regarding ‘consumption trends’ can be downloaded here ca. Get started with electric cars Trust rankings for retailers Values: Please keep it civil!

Focustopics Marketing Challenges: The market for organic food is ahead in terms of sales: This website uses cookies. A joint event of GfK, Serviceplan and Markenverband. She prepares a vegetarian consumefscan of tofu and bean sprouts for her lunch to take to work. Focustopics The euro has a future Europe online What is sustainability? Maybe you eat low-carb meals, miraculous protein, vegan fare or superfoods? Brand Roadshow ; Navigating the jungle of consumer and communication trends.

While she hops on her e-bike to go to work, he sets off on foot. Heated debates on which diets or meal plans are the most effective often take place around the kitchen table. Every day, we see adverts for new products which are designed to make our lives simpler, more flexible or more connected. Work worth living for Trust pays off Worries in the face of reality The power of others Trust has to be earned Is nuclear energy on the way out?

After all, his fitness tracker is recording every step he takes. Ease of use and products which eradicate germs both at home and on the go are of importance to consumers when purchasing cleaning products and detergents. Clearly, people value being able to control consummerscan optimize their life using digital features.


Consumer Panel | GfK Global

In any given household, anywhere in Germany, just after the alarm clock goes off: What is the meaning of price? Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: Barometer of concerns in Europe Sustainable consumption Purchasing decisions: GfK drives its global digitalization through acquisition of digital panel specialist Netquest.

The annual sales volume has been conssumerscan by 8 percentage points year on year since Do you want to be informed as soon as a new Focustopic is available?

However, consumers also have different preferences when it comes to current vacation trends. Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life? More than a buzzword E-commerce for everyday consumables: Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.

Protein bread bought yesterday is a must to give an extra health and energy boost. Decisive data Getting around in the future Bon appetit, Germany! There you will discover specific reports on what might enthrall us in the world of tomorrow.

The consumer world changes so quickly nowadays — at least it feels like it does; especially since digitization has had an increased effect on our day-to-day lives. And who wants film downloads taking up precious space on their computer hard drive? Does this scenario ring a bell?

GFK Consumer Scan

Chic is a click away Economic outlook: They remain incredibly popular: Lifestyle drinks have shaken up the market and are increasingly gaining popularity. Sustainability awareness Making the environment top priority Global focus on the challenges A balance between work and private life European cuisine Find the perfect outfit online Questions of trust in the economy What worries drivers Where should we invest our savings?


Wearable computers such as fitness trackers, smartwatches and the like have enjoyed huge growth since in terms of volume. A matter of taste! GfK in your country Contact Blog. Ecological aspects also play an increasingly important role when it comes to buying clothes.

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Here you can find the latest insights for Consumer panels. This objective is also the reason consumers have helped streaming services to experience consumescan substantial surge in growth over the last few years.

Which products and services have noticeably gained favor among Germans? Do you still eat conventional organic produce or have you already converted to a more up-to-date diet, perhaps one which seems to be a constant source of discussion in the media at the moment?

We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth. I post, therefore I like A German shopping week Moving forward with security. Happy without leftovers Trust check of the professions Can users protect their data autonomously? Later on, she will meticulously enter the number of calories into a smartphone app. Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier.

Wearable computers are on the up The trend in the Consumer Electronics segment is clear: Focustopics The Sharing Economy: